Seed Fundraising — How to get “Reservations” from Angel Investors

Ash Rust — Partner, Alchemist & Managing Partner, Sterling Road

At the beginning of your seed fundraising process, you may have to wait several weeks for the first “yeses” from any investor. During this time, if you’re not getting any commitments your round can appear stagnant. Reservations from Angel investors can help solve this problem; as your round’s availability decreases it will put pressure on other investors to say yes.